Own part of the future of gaming & sport.

Invest in our crowdfunding, and become a co-owner of Fnatic.

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Esports is the Future.

Esports is a merger of technology and sport, and all sports at their core are games. Competitive gaming as a sport is now bigger than ever. Year on year, live viewership has grown by over 90%. Sales of games far outstrip combined sales of music and movies - and the gap is increasing as mobile gaming takes hold.

Whatever platform you look at - console, PC, mobile or cloud - games provide a place for humanity to meet and play together, in a world often divided.  And as interest in games increases, so does interest in competitive gaming.

  • 2.6B

    Worldwide Gamers
  • 19.85B

    Live watch hours in 2020 YTD(1)
  • 443M

    Global Esports Audience(2)
  • 1.8B

    Western Esports Watch Hours(3)
  • 100M+

    Viewers for LoL Worlds Finals 2019 compared to 98m Superbowl 2019
  • 30%

    YoY growth in hours watched(4)
  • 29%

    Esports Revenue, CAGR (2016-19)(5)
(1)Streamlab (2)Newzoo Esports Market Report (3)Esports Charts (4)Streamlab (5)Newzoo Esports Market Report


Our history is unparalleled. Founded in 2004, we are one of the most successful esports brands of all time, winning more tier 1 game tournaments than any other team globally. Winning is in our DNA.

Today, driven by our ability to advance esports performance, our strong results, as well as a growing fanbase, we’re the world's second most-watched team in 2020 - esports’ breakthrough year.

It’s inevitable, then, that some of the world’s most forward-thinking brands - including AMD, BMW, Hisense, Monster and OnePlus - choose to communicate to young people through Fnatic.

We’re pushing the boundaries, helping them to deliver content, experiences and activations through our HQ in London, and our offices and esports facilities globally.

  • 16

    Years of High Performance
  • 370+

    Top 3 placements in over 30 titles
  • $15M+

    Prize Money Won
  • $35M+

    Already Raised From Top Tier Investors
  • 114M

    Hours of Team Content Watched, YTD
  • 577M

    Social Impressions, YTD

A Nation of Fnatics.

We couldn't have done it without you. Let’s build the leading, next-generation, esports brand together.
This is a unique opportunity to own a piece of esports’ past, present and future.
A chance to truly be #ALWAYSFNATIC.

“Esports isn’t a new technology or a new fad. It’s a full blown shift in entertainment and culture”

- Baldwin Cunningham, Forbes contributor


Current Partners
  • AMD
  • Oneplus
  • Monster Energy
  • BMW
  • Hisense
  • Pari Match
  • Just Eat
  • Twitch
  • PC Specialist
Recent Campaigns
  • Gucci
  • Nike
  • Bud Light
  • Jack Link's
  • Champion

We create Legends.

Fnatic scouted and developed many of the pros who are now recognised among history’s greatest esports players.  We’re constantly advancing our abilities to find and develop the legends of tomorrow.

We create Kit.

After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts globally, through our D2C channels on fnatic.com and Amazon and select retailers globally.

We create Culture.

Fnatic’s collaboration with GUCCI was the first tie-up between an esports team and a true luxury powerhouse; and is just the beginning of the collaborations between music, fashion, sport and Fnatic.

We are ...

  • 100

  • 37

    Pro Gamers
  • 8

    Titles Played
  • 6

    Global Facilities

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. This page is approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority (No. 650205).


About the raise

  • What is crowdfunding?

    Crowdfunding is where a large number of people pool their money together to back a business they believe in, via an online platform. More information on crowdfunding can be found here.

  • Why is Fnatic crowdfunding?

    For the first time in our 16 year history, our existing fans and community, and future fans among Crowdcube’s community of investors, have the chance to own a piece of Fnatic and align with the institutions and family offices that have backed us so far.

    We want to solidify and expand our community - the Fnatic Nation - in order to jointly build the future of entertainment, sports and gaming performance.  This crowdfund round follows a US$10m raise which Fnatic closed earlier this year. 

    Join us as we seek out and level up the next generation of gamers, and help us shape the future of the black and orange!

  • What is Crowdcube?

    Crowdcube is a platform which enables businesses to attract investment from professionals and venture capital firms, as well as from everyday investors. It has facilitated crowdfunding raises for Monzo, Revolut, BrewDog, Freetrade and more, and is currently the world’s largest crowdfunding platform.  It’s also regulated in the UK by the Financial Conduct Authority, so you can invest in confidence. 

    Learn more about Crowdcube here.

  • What do I get if I invest?

    You’ll become a shareholder in Fnatic - a part-owner of the company.  Fnatic is also offering investors a range of exclusive rewards alongside the equity they receive for their investment. We'll share more details of the rewards available once the funding platform opens.

  • How do I become a Fnatic Investor?

    The most important first step is sign up (free) to Crowdcube.  As soon as our page is live you will have exclusive access to invest before we share this opportunity with the rest of the world. You will officially be a Fnatic shareholder once the round has closed and the cooling-off period (normally 7 days) is over! If you register your interest now we’ll let you know when the private page goes live.

  • When will the campaign go live?

    We’re going live privately on Crowdcube in mid-November. Exclusive access will be given to those who pre-registered using this page. We will open up for investment from all other parties publicly later in November.

  • Are there risks associated with investing?

    Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution. You can read more about these risks on the Crowdcube website.

  • How much can I invest?

    You can own a piece of the future for less than GBP 20.  There is no upper limit on your investment.

  • Who are my fellow investors?

    You are investing alongside Fnatic’s management team, and established investors and family offices, including the venture and growth capital investor Beringea and the family offices Unbound, LVL1 Group, Raptor and more.

  • How do I make a return on my investment?

    Return may come via a liquidity event such as a trade sale, secondary market transaction or an IPO.

Getting Started & Identity Checking

  • Who can invest in FNATIC?

    To invest via Crowdcube you must be over 18 years old and legally entitled to invest.  Please don’t register with us if you are under the age of 18. We accept investments from anywhere in the world unless there’s an exceptional legal reason for us not to.

    Specific restrictions apply to investments made by residents of the US, Canada and Japan (because of securities laws in those countries). Please take care to read the details of these restrictions in the FAQs below.

  • I live in the United States. Can I invest in Fnatic?

    Specific regulations (set by regulators in the US) apply to investments by US residents.  If you’re resident in the US, you can invest in Fnatic if you:

    • Have accredited investor status (within the definition set forth in Rule 501 (a) of Regulation D under the Securities Act)
    • Make a minimum investment of £20,000
    • Have an attorney licenced to practice in your state of residence confirm in writing that your investment is compliant with local law

    If you meet all of these criteria, please contact support@crowdcube.com

    If you don’t meet these criteria: we're sorry, you won’t be able to participate in this raise.

  • I live in Canada. Can I invest in Fnatic?

    Specific regulations (set by regulators in Canada) apply to investments by Canadian residents.  If you’re resident in Canada, you can invest in Fnatic if you:

    • Have accredited investor status
    • Make a minimum investment of £20,000
    • Have an attorney licenced to practice in your province confirm in writing that your investment is compliant with local law

    If you meet all of these criteria, please contact support@crowdcube.com.  If you don’t meet these criteria, sorry, you won’t be able to participate in this raise.

  • I live in Japan. Can I invest in Fnatic?

    Very strict restrictions apply to investments by residents of Japan. 

    Because of those restrictions: sorry, you won’t be able to participate in this raise.

  • Why do you need to check my identity?

    Crowdcube is a regulated business, because offering shares to the public is a regulated activity.  Regulated businesses must be certain to ensure that they know the source of the funds they receive.  It’s also Crowdcube’s job to ensure that shares in Fnatic are registered to the right owners.  Identity checks exist to address both of these challenges - they’re essential to make sure this process goes smoothly.

  • I am based in Asia. What documentation must I share with Crowdcube before I can invest in FNATIC?

    For fans based in Asia: this question gives you some information about ID.

    We’ll ask you to share a copy of your current signed passport (all four corners must be showing) OR your national identity card bearing a photograph (electronic copy only and both sides required).

    In addition, we’ll need to see a PDF download or screenshot of your recent online bank statement, which includes your full name, address and the date.  These documents will be handled by a third-party payment provider.

    Crowdcube’s general AML FAQs are available to all investors in its help centre: https://help.crowdcube.com/hc/en-us/sections/360002700559-AML-checks

  • I don't have any bills in my name. Can I invest?

    We will require a copy of two documents, one to confirm your identity and one to confirm your address.

    Most investors have access to an online bank account.  As evidence of your address, we accept a PDF download or screenshot of a recent (i.e. within the last three months) online bank statement, which includes your full name, address and the date.  This should be sent along with your valid ID documentation.

    Crowdcube’s general AML FAQs are available to all investors in its help centre: https://help.crowdcube.com/hc/en-us/sections/360002700559-AML-checks

  • You haven’t asked me for documentation. Will my investment in FNATIC be successful?

    In most cases our Anti-Money Laundering (AML) check will be completed in the background using electoral data. Please keep an eye on your emails throughout the completion period.  If you do not receive a request for documentation then there is no need to contact Crowdcube for an update on the status of your investment.

  • Can I upload my documentation through the Crowdcube app?

    Unfortunately, you are not currently able to upload your documentation via the Crowdcube app. Please log in to your Crowdcube account via the web to access the upload document function.

  • Why has my proof of address document been rejected?

    Your proof of address document must include the following information:

    • Your full given name
    • Your full residential address

    It must also be dated within the last 3 months.

    Here are some examples of the documents that we are unable to accept as part of our checks:

    • Credit card statements
    • Insurance documents
    • Provisional driving licences
    • Mobile phone bills
    • Purchase receipts
    • Library cards
  • I have listed my address incorrectly. How can I update this?

    If you need to update the address listed on your Crowdcube account you can update your address here.

  • Can I buy shares in Fnatic in the name of a person who is under 18 - for example, my child?

    For regulatory reasons, shares must be held in the name of the purchaser; and purchasers must be 18 or over.

    Transfers of shares post-purchase are subject to restrictions; these restrictions include being a member of Crowdcube, which requires the transferee to be 18 or over.  Further details of the restrictions applicable to share transfers are set out in the agreement you enter into with Crowdcube when you commit to purchasing shares.

Once you've made your pledge

  • I have uploaded my documents, what happens now?

    Your documentation will be reviewed in a timely manner and you will be emailed to confirm if this Anti-Money Laundering (AML) check has been completed. In some cases we may email you with a request for further documentation before we can proceed with your investment.

    Once our AML check has been passed and the FNATIC funding round has closed, the cooling-off email will be sent to investors, which will provide further details on the expected date for payment collection.

    We will provide you with 24 hours notice before any funds are debited from your card.

  • What happens after I invest?

    You can find more details here.

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